This book looked so interesting. I thought it Predictable Irrationality would be like a Malcolm Gladwell, full of surprising insight and revelations about human behavior. Na. It was sort of a Malcolm Gladwell copycat and not anywhere near as entertaining.There were a few parts that I thought were interesting, like why "free" isn't really "free" and how marketers use decoys when trying to sell the item that they want to sell. It was quick to listen to but a disappointment. I loved the Freakonomics books even though they are total pseudo-science and have a lot of urban legends, passed off as fact in them, but this wasn't even entertaining.
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